Welsh professional dancer Amy Dowden has partnered with Asda to design the official T-shirt for the supermarket's Tickled Pick campaign, which works with Breast Cancer Now and CoppaFeel! to raise funds for better breast cancer treatments.

Dowden, diagnosed with breast cancer in 2023, commented 'I'm so happy to be working with Asda Tickled Pink on this year's campaign. Breast cancer awareness is something I feel so passionately about, especially after my own diagnosis'.